頑張る私を、少しだけ甘やかす。日日漢方が届ける「ズボラ養生」の新しいカタチ

从“好吃”、“根本停不下来”开始的真实反响

―― 从2024年发售以来，累计销量达到约1吨的“红枣片”为首，许多忙碌的女性都给予了支持。能跟我们分享一下您的真实感受，以及特别印象深刻的顾客反馈吗？

田村英子（以下简称田村）：非常感谢大家，关于口感我们收到了非常多开心的好评。很多人都说“总之就是好吃”、“一旦开始吃就停不下来”。

红枣本身有着极佳的素材优势，但一听到“药膳”，难免会有不少人感到拘谨。正因如此，我们才希望大家首先能把它纯粹当作“零食”来美味享用，毫无负担地融入到每一天的日常生活中——我们怀揣着这样的心愿，正一点点传递给广大顾客。

直面“怎么吃？”的疑问，让养生更休闲轻松

―― 据说在刷新包装之际，您直面了顾客“到底该怎么吃、怎么融入生活？”的呼声。能否请您分享一下，为了“一眼就能看懂、以更轻松休闲的方式”传达而做出的设计巧思与重点？

田村：过去我们一直是从专业的视角来向大家提供商品，但随着销售渠道的扩大，我们也开始听到诸如“这个到底怎么吃？”“要怎么融入我的生活方式？”之类的困惑声音。

在工作和家务之余感到忙碌，傍晚时分突然觉得“总觉得有点累了，想要一份对身体温和的零食”时，有没有过这样的瞬间呢？每当这个时候，如果品尝这款零食，素材温和的甜味就会带来一种让内心放松舒缓的安心感。

在新的包装中，我们对信息进行了梳理，使商品的特点和食用方法“一眼就能看懂”。此外，通过采用明快色彩的标签，我们将其设计成无需将汉方和药膳想得太难，在日常生活中也能明快轻松地拿在手里的风格。如果大家能觉得“原来不用想得太沉重，这个的话我也能轻松做到”的话，我会非常开心的。

不设限、不费力。从伊势丹新宿店开启的“懒人养生”未来

―― 在迎来首日公开新包装及限定套装之际，您的心情如何？对于今后通过“懒人养生”想要传递什么样的未来，能否谈谈您的展望？

田村：终于迎来了焕新后的首次亮相，首先能够把变得“更易用、更易懂”的我们的全新面貌带给大家，我感到非常激动和期待。

我们的愿望很简单：“希望大家不要把养生看作特殊的事情，而是能更加休闲轻松地去享受它”。越是努力工作和育儿的女性，往往越容易失去关注自己身体和心灵的余裕。如果“懒人养生”能成为关爱自我、呵护自我的一小契机，那就太好了。

精选商品

＜代表商品＞

＜POP UP 限定套装＞

可以超值体验3款代表商品的套装。

Real Feedback Born from "Delicious" and "Can't Stop Eating"

―― Starting with the "Jujube Chips," which have sold a cumulative total of approximately 1 ton since their release in 2024, could you tell us about the real sense of support you've received from many busy women, and any customer feedback that has left a particular impression on you?

Eiko Tamura (hereinafter Tamura): Thankfully, we've received an overwhelming amount of wonderful feedback regarding the taste. Many people tell us, "It's simply delicious" or "Once I start eating, I can't stop."

While jujubes have their own natural goodness, hearing the word "yakuzen" (medicinal cooking) often makes people put their guard up. That is precisely why we want people to first enjoy them purely as a "treat" and effortlessly incorporate them into their daily lives—we feel that this sentiment of ours is gradually reaching our customers.

Addressing the Question "How Do I Eat This?" for a More Casual Approach

―― In redesigning your packaging, you addressed customer feedback asking "How should I incorporate this into my routine?" Could you share some of the design innovations and key points you focused on to communicate the products clearly and casually at a glance?

Tamura: Up until now, we've delivered our products from a specialized perspective, but as our sales venues expanded, we began receiving confused questions like, "How do you eat this?" and "How should I fit this into my lifestyle?"

Have you ever been busy with work and chores, only to suddenly think in the evening, "I'm kind of tired, I wish I had a body-friendly treat"? At moments like that, popping one of these into your mouth brings a comforting sweetness from nature that softly relaxes your mind and offers complete peace of mind.

In our new packaging, we organized the information so that the product features and usage are clear "at a glance." Furthermore, by adopting vibrant label colors, we designed the products so that people can pick them up brightly and casually in their daily lives without overthinking Kampo or yakuzen. We would be so happy if people thought, "I don't need to overcomplicate things—I can totally do this."

Keeping It Simple: The Future of "Zubora Yojo" Starting at Isetan Shinjuku

―― As you welcome the opening day revealing your new packages and limited kits, how are you feeling, and what kind of future would you like to deliver through "Zubora Yojo" going forward?

Tamura: As we finally welcome this post-renewal reveal, I am simply thrilled to bring our new face—one that is easier to use and understand—to so many people.

Our wish is simple: "We want people to enjoy self-care (yojo) more casually, without making it something special." Women who work hard at jobs or childcare tend to lose the breathing room to look after their own bodies and minds. We hope that "Zubora Yojo" can become a small catalyst for cherishing and caring for oneself.

Featured Products

＜Flagship Products＞

＜POP UP Limited Kit＞

An advantageous kit allowing you to try three flagship products at a special value.